Bad Ideas First

Ideation

The room designs the worst experience it can imagine — live, from their own phones, with every idea landing on the big screen the moment it is written.

  • 20–45 min
  • 5+ participants
  • In person or remote

By FlipLab

From the FlipLab library

Sign in to start

Objective

Get a whole room talking about a real experience in minutes, with nobody afraid of saying the wrong thing.

When to use it

To open a workshop, a kick-off or an offsite around a real subject — an onboarding, a service, a customer journey — when the room needs to warm up fast.

Outcome

A live wall of the room's worst ideas, an image of the nightmare it designed together, and a room that is laughing and ready to work.

Preparation

Create the session a few days ahead, write the brief and rehearse it end to end on the test bench. On the day: a projector, a laptop for the console, and the room's own phones.

Steps

  1. 1

    Open the room3 min

    Put the live view on the projector. Everybody scans the QR code, gives a first name and posts a photo.

  2. 2

    Share the brief3 min

    Say what the room is designing, in a sentence or two, from the console.

  3. 3

    Collect the worst8 min

    The wall opens and fills live. Raise the stakes with challenges while the room writes.

  4. 4

    Show the nightmare3 min

    The room's worst ideas are drawn as one image, on the big screen.

  5. 5

    Take it from there15 min

    The rest of the session is run from the host console, at your pace. The console walks you through it.

Facilitator tips

  • Rehearse on the test bench with fake people and fake ideas, then clear it before the room arrives.
  • The projector shows /live/CODE; your laptop keeps the console. Never share the console screen.
  • Every step is yours to press. Move on when the room is ready, not when a timer says so.
  • Everybody posts a face — say so up front, and the join goes faster.

Related exercises

Explore
  • Coming soon

    Crazy 8s

    IdeationIdeation
    Duration
    10–20 min
    Participants
    3–8
    Difficulty
    Beginner

    By FlipLab

  • Coming soon

    How Might We

    IdeationDefinition
    Duration
    25–40 min
    Participants
    2–10
    Difficulty
    Beginner

    By FlipLab

  • Coming soon

    Empathy Map

    User researchDiscovery
    Duration
    45–60 min
    Participants
    2–8
    Difficulty
    Intermediate

    By FlipLab