How Might We

DefinitionComing soon

Reframe problems and insights as open questions that invite solutions: “How might we…?”

By FlipLab

From the FlipLab library

Objective

Turn what the team has learnt into questions worth designing for.

When to use it

Between research and ideation, when the team has insights and pain points but no shared challenge yet.

Outcome

A clustered, prioritised set of How Might We questions to ideate on.

Preparation

Sticky notes, the research insights on a wall or a board, and a clear problem statement.

1
Review5 min
Read back the insights and pain points.
2
Write10 min
Everybody rewrites problems as “How might we…” questions, one per note.
3
Cluster10 min
Group similar questions and name each group.
4
Prioritise5 min
Vote on the questions to ideate on first.

Too broad (“How might we fix onboarding?”) or too narrow (“…add a button?”) — aim between.
Keep the solution out of the question.