Impact / Effort Matrix
PrioritisationComing soonPlace every idea on two axes — the impact it would have and the effort it would take — and see the quick wins jump out.
- 30–45 min
- 2–10 participants
- In person or remote
By FlipLab
From the FlipLab library
Objective
Decide together what to do first, and what not to do at all.
When to use it
After ideation, when there are more ideas than capacity and the team must choose.
Outcome
A shared, visible priority order: quick wins, big bets, fill-ins and money pits.
Preparation
The list of ideas on notes, and a two-by-two grid drawn on a wall or a board.
Steps
- 1
Draw the grid2 min
Impact up the side, effort along the bottom.
- 2
Place the ideas25 min
One at a time, discussed briefly, placed by consensus.
- 3
Read the quadrants8 min
Agree on the quick wins to start with.
Facilitator tips
- Place relative to each other, not on an absolute scale.
- Timebox each idea — a minute of debate is plenty.
Related exercises
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